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譯文: 避免陷阱、 提高你的設計過程、 回應苛刻的客戶參與創造一個 logo 的創造性問題解決。在此過程中,馮 Glitschka 顯示你如何照顧事實真相,像報價單和合同和關鍵的設計決定參與建設品牌標識包。學習定義您的客戶端 ' s 期望項目開始與客戶簡報和情緒板前。找出一個偉大的標志的屬性是什么,到哪里去找靈感,以及如何使用草圖來推進你穿過的設計過程。然后馮轉向商業方面,介紹了如何為您的設計對客戶端和后續行動上都是正面和負面的反饋。最后,學習如何啟動徽標和發展都會保持視覺風格的品牌不變的在將來的敘述。 原文: Avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in creating a logo. In this course, Von Glitschka shows you how to take care of the nitty-gritty, like quotes and contracts, and critical design decisions involved in building a brand identity package. Learn to define your client's expectations before the project begins with customer briefs and mood boards. Find out what the attributes of a great logo are, where to look for inspiration, and how to use sketches to propel you through the design process. Then Von turns to the business side and explains how to present your designs to clients and follow up on both positive and negative feedback. Finally, learn how to launch the logo and develop a narrative that will keep the visual style of the brand intact in the future.

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